Which of the following phases of the selling process corresponds to the step of determining the characteristics of the item and quantity needed in the business buyer's buying process?
A) Creating new value opportunities
B) Assessing value and relationship performance
C) Initiating customer relationships
D) Earning customer commitment
E) Validating customer value

Question

Quizplus · Accepted Answer

Initiating customer relationships involves understanding the customer's needs, including the characteristics of the item and quantity needed, which aligns with the business buyer's buying process at this stage.

Which of the Following Phases of the Selling Process Corresponds