Holden has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising and so forth, and report directly to the top-level marketing executive.Holden's marketing department is organised by:
A)product.
B)region.
C)types of customers.
D)subregion.
E)function.

Question

Quizplus · Accepted Answer

The passage clearly states that Holden has a centralised marketing department with personnel who direct marketing research, distribution, sales, advertising, and so forth, reporting directly to the top-level marketing executive. This implies that the marketing department is organised by function, rather than by product, region, or type of customer.

Holden Has Centralised Marketing Operations with Personnel Who Direct Marketing