An appliance manufacturer that sells to large retail stores, wholesalers and institutions would probably organise its marketing unit on the basis of:
A)subregions.
B)national divisions.
C)types of customers.
D)functions.
E)products.

Question

Quizplus · Accepted Answer

Organizing the marketing unit based on types of customers, such as large retail stores, wholesalers and institutions, allows the company to tailor its marketing efforts to each customer type and better meet their specific needs and preferences. It also allows for more effective account management and relationship building with each customer type.

An Appliance Manufacturer That Sells to Large Retail Stores, Wholesalers