Suppose a customer calls Breeana's office at Smith's in Sydney.The customer has a friend in Perth who was just telling her about a new snack Smith's has introduced that is selling rapidly.Breeana's office does not market this product and at the present knows very little about it.Based on this information, this firm is most likely organised according to which of the following?
A)Function
B)Product
C)Region
D)Customer
E)Market

Question

Quizplus · Accepted Answer

The fact that Breeana's office in Sydney does not know much about a new product that is selling well in Perth suggests that this company is likely organized by regions. Each region would have its own marketing and sales team, and they may not be fully aware of all the products being offered in other regions.

Suppose a Customer Calls Breeana's Office at Smith's in Sydney