Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as
A) computer resource management.
B) customer resource management.
C) customer relationship management.
D) customer research management.
E) e-marketing.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves the use of customer data to develop strategies to improve customer retention and loyalty. This includes analyzing customer behavior, preferences, and feedback to tailor marketing and customer service efforts. CRM systems can also facilitate communication with customers, track interactions, and provide insight into customer needs and desires.

Using Information About Customers to Create Marketing Strategies That Develop