__________ focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships.
A)Customer relationship management
B)Electronic data interchange
C)Business-to-consumer marketing
D)The use of strategic partnerships
E)The marketing concept

Question

Quizplus · Accepted Answer

Customer relationship management is all about understanding customers and ensuring long-term relationships by creating targeted marketing strategies using customer information. It involves collecting data about customers through various channels and then using this information to personalize marketing efforts and provide a better customer experience.

__________ Focuses on Using Information About Customers to Create Marketing