The marketing control process consists of:
A)establishing goals, market scanning and market share analysis.
B)establishing standards, evaluating performance and reducing the differences between desired and actual performance.
C)establishing goals and measuring performance.
D)planning, implementing and measuring marketing activities.
E)setting objectives, implementing strategies and reducing the differences between desired and actual performance.

Question

Quizplus · Accepted Answer

The marketing control process involves establishing standards, evaluating performance and reducing differences between desired and actual performance. This process helps managers to identify whether the marketing activities have been successful in achieving the desired outcomes and to take corrective actions if needed. A, C, D, and E are not fully comprehensive in their explanation of the marketing control process.

The Marketing Control Process Consists Of