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Global Marketing Management Study Set 3

Business

Quiz 6 :

Global Marketing Research

Quiz 6 :

Global Marketing Research

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All of the following are major challenges that a global marketing researcher might face except:
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A

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In international marketing, the global market research process includes:
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E

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A(n ) _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.
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B

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A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the _____.
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In a foreign market, the _____ survey is probably the most economical way to gather preliminary information on target markets.
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When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other data gathers), this type of information is called:
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To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard _____.
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Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _____ and is called _____.
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In global marketing research, the marketing research problem formulation is often hindered by the _____ where a person's habit is to fall back on their own cultural norms and values.
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When data is collected specifically for the purpose of the research study, it is called:
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The OECD is an acronym _____.
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_____ surveys are regularly scheduled surveys that are conducted by research agencies with questions from multiple clients.
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All of the following are steps to be followed to conduct global market research except:
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All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets except:
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There are seven steps to follow in conducting global market research.The first step is to:
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The prime benefit of an omnibus survey is _____.
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In marketing research, once the problem has been identified it is translated into:
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A major disadvantage of the omnibus surveys is that:
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_____ should be consulted at every step of the research process if the study will affect their operations.
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Any research starts off with a precise definition of the _____.
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