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Global Marketing Management Study Set 3

Business

Quiz 10 :

Global Product Policy Decisions I: Developing New Products for Global Markets

Quiz 10 :

Global Product Policy Decisions I: Developing New Products for Global Markets

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One of the disadvantages that a global marketer may have is _____.This would occur when too much standardization stifles initiative and experimentation at the local level.
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E

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When Kellogg Co.first marketed its flagship Corn Flakes brand in South Africa, the company encountered a major problem.Many South Africans, accustomed to hot porridge for breakfast, had no idea how to prepare corn flakes.What did Kellogg do?
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D

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A uniform product policy capitalizes on the commonalities in customers' needs across countries.The goal is to:
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A

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One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ product design approach consists of developing a range of product parts that can be used worldwide.The parts can be assembled into numerous product configurations.
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The adoption of new products is driven by factors including:
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For many product categories, consumer needs are very similar across countries.In some categories (e.g., luggage, courier services, and tablet computers), consumers search for the same kind of functional benefits around the world.Which of the following factors that favor globalization of product, would most accurately be associated with this trend?
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_____ are always eager to experiment with new ideas and products.
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The formation of regional market agreements such as the Single European Market encourages companies to launch:
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The primary advantage to using a standardization approach to marketing a product in the international arena is:
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_____ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).
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One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ approach consists of developing a mostly uniform core-product/platform and then adding attachments that match local market needs.
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A _____ enables a company to reduce complexity and enjoy the benefits of economies of scale while still meeting local market requirements.
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Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes.If research of the U.S.market showed that Americans preferred larger beds than their Swedish counterparts, which of the following strategies would be advisable to Ikea?
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In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G.Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia.This is an example of improper:
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Standardization of product has a _____ orientation (lower costs via mass production).
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One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.
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_____ means shortening the time to bring new product projects to the market.
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In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:
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Which of the following would not be one of the five key product characteristics that contribute to its acceptance?
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Although size often leads to lower unit costs, _____ should not be overlooked.Bureaucratic bloat and employee dissatisfaction in large-scale operations often create hidden costs.
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