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Global Marketing Management Study Set 3

Business

Quiz 16 :

Export and Import Management

Quiz 16 :

Export and Import Management

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Conducting export research on China and Russia would best be done by:
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C

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When attempting to identify an appropriate overseas market and an appropriate segment, consumer variables should be considered.All of the following are consumer variables that should be considered except:
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A

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All of the following are common types of export representatives in the United States except:
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D

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Data for grouping along macroeconomic criteria are available from international agencies such as:
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The easiest product to sell abroad with respect to logistics is a(n) _____ product.
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_____ is usually the first entry mode of entry used by many companies.
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The _____ is someone who brings together an overseas buyer and a U.S.manufacturer for the purpose of an export sale and earns a commission for establishing a contact that results in a sale.
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For a firm beginning exports for the first time, the first step is to use available _____.
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The _____ buys and sells on their own accounts and assumes all the responsibilities of exporting a product.Manufacturers do not control sales activities.
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U.S.merchandise exports and imports combined amounted to what percentage of the US GDP in 2017?
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_____ exporting involves the use of independent U.S.middlemen to market the firm's products overseas.
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As an aid to expanding information about world trade, increasingly, international marketing information is available in the form of _____.
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The CEM stands for:
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When attempting to identify an appropriate overseas market and an appropriate segment, socioeconomic variables should be considered.All of the following are socioeconomic variables that should be considered except:
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Approximately how many databases (that can be used to help with international trade) are available online in the world?
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Which of the following countries is the largest participant in database growth?
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To get an idea of market segments in a foreign country, the marketer can first group regions within countries across the world by macroeconomic variables.An illustration of one of these macroeconomic variables would be:
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The identification of an appropriate overseas market and an appropriate segment involves grouping by all of the following criteria except:
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_____ is the most popular way for many companies to become international.
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The _____ acts as the export department to a small exporter or a large producer with small overseas sales.
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