Global Marketing Management Study Set 3

Business

Quiz 9 :

Global Market Entry Strategies

Quiz 9 :

Global Market Entry Strategies

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Which of the following is a step in the market entry decision process?
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C

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The four-step procedure that can be employed for the initial screening process includes all of the following except:
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B

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Markets can be classified in five types of countries based on their respective market attractiveness.Vietnam and the Philippines would fall into which of the types listed below (where the purpose would be to build up an initial presence such as through a liaison office)?
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B

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In the mode of entry, some companies see liaison office as a low-cost _____.
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In global market entry, all of the following are entry decisions that must be made by management before entering an international market except:
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MetLife, the insurance company, opened a liaison office in Shanghai and Beijing while it was waiting for permission from the Chinese government to start operations.This is an example of dealing with_____ in markets.
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The _____ of a market refers to the country's distribution system, transportation network, and communication system.
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Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following of those types can be used to build up an initial presence (such as through a liaison office)?
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When marketers are making the decision to enter an international market or not, the first step is generally to:
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Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following countries would most likely be listed as a maturing/established market?
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Markets can be classified in five types of countries based on their respective market attractiveness.All of the following are part of the classification scheme except:
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A variety of reasons that may cause a positive relationship between entry scale and post-entry performance.Which is not a reason?
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When Colgate-Palmolive sees prospects in countries with purchasing power as a major driver behind market opportunities and Coca-Cola looks at per capita income and the number of minutes that it would take someone to work to be able to afford a Coca-Cola product, they are following which of the following steps of the initial screening process for market entry?
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Which of the following most accurately describes a critical initial step in the market entry decision process?
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When Coca-Cola looks at per capita income and the number of minutes that it would take for somebody to work to be able to afford a Coca-Cola product, the company is following which of the following steps of the initial screening process for market entry?
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The goals of a preliminary screen to determine market opportunities are to minimize mistakes of ignoring countries that offer viable opportunities for the product and:
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Markets can be classified in five types of countries based on their respective market attractiveness.Hong Kong and Singapore would fall into which of the types listed below (where the purpose would be to gather intelligence and establish a network)?
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To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries.To narrow down this pool, the company will typically do a(n) _____.
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A four-step procedure that can be employed for the initial screening process includes the following except:
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Markets can be classified in five types of countries based on their respective market attractiveness.Which of the following of those types can be used to gather intelligence and establish a network?
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