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Global Marketing Management Study Set 3

Business

Quiz 11 :

Global Product Policy Decisions Ii: Marketing Products and Services

Quiz 11 :

Global Product Policy Decisions Ii: Marketing Products and Services

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In 2018, which of the following brands was ranked the number one most valuable brand in the world, according to Interbrand?
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D

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Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation except:
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D

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The German company Henkel is always customizing its brand portfolio, positioning, and product formulations.The two main challenges that the company faces are:
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E

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The following four branding strategies are available to markets except:
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"How do we strike a balance between a global brand that shuns cultural barriers and one that allows for local requirements" is an illustration of a question that needs to be asked when building up and managing _____ in a multinational setting.
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A truly _____ is one that has a consistent identity with consumers across the world.
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Brand-name awareness, perceived quality, and other associations invoked by the brand name in the customer's mind are all illustrations of the concept called _____.
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Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation except:
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_____ is a system where a single banner brand is used worldwide, often with a sub-brand name, for almost the entire product mix of the company.
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In 2018, which of the following auto brands was ranked number one in the global auto industry according to BrandZ?
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Linked to the brand name is a collection of assets and liabilities called _____.
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A _____ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.
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The most obvious reason for having a global brand would be to take advantage of:
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In 2018, which of the following brands was not ranked among the top 20 in the world among technology companies?
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A key strategic issue that appears on international marketers' agendas is whether there should be a _____.
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All of the following are questions that must be asked when building up and managing brand equity in a multinational setting except:
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In international marketing, a firm's global brand structure is shaped by the following three types of factors:
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A desire to reflect its American roots motivated Disney to change the name for its Paris theme park from Euro Disney to _____.
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_____ often justify(ies) local branding instead of global branding.
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One important question is how consumers value global brands.A 2002 study on this issue identified three key dimensions.Which is not one of the ways consumers evaluate global brands?
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