Marketing Study Set 20

Business

Quiz 12 :

Retailing

Quiz 12 :

Retailing

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Being able to shop online at any time of the day through the use of a computer or a mobile phone is a phenomenon called experiential retail.
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Multiple Choice
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C

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A store's lighting, music, and displays are all part of its atmospherics.
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True False
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True

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The tendency for consumers to watch TV while also swiping and tapping on a smartphone is termed gamification.
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True False
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False

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A disadvantage of catalog marketing is the difficulty in targeting the right customers and tracking their activity.
True False
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Over 95 percent of retailers operate more than one store.
True False
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Retail is the number-one private-sector employment category in the United States.
True False
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Since retailer cooperatives are wholesale-sponsored, there tends to be much greater consistency across stores in terms of merchandising and promotions.
True False
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Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.
True False
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A planned shopping center is designed to be operated as a unit, with tenants selected to limit direct competition.
True False
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Big data analytics has yet to make a stronghold in the retail industry.
True False
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When arranging merchandise for sale, the optimal location for a retailer's most profitable products are at the end of an aisle, at eye-level on a shelf, or at the check-out counter.
True False
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Because they do not have aisles of unrelated products, off-price retailers can also offer a more intimate and intuitive shopping experience.
True False
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Retail store managers typically evaluate vendors, negotiate prices, order merchandise, and arrange delivery schedules.
True False
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An assortment includes both the breadth of product categories and the depth of product lines offered within each category.
True False
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Wholesalers provide goods and services to other businesses as well as to consumers.
True False
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Wholesale clubs are the same thing as membership warehouses.
True False
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According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.
True False
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The term retail apocalypse refers to the massive increase in the use of technology-artificial intelligence, augmented reality, etc.-that has flooded retail applications.
True False
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Dollar discount stores and closeout chains are both types of off-price retailers.
True False
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It is not necessary for a retailer to work on building and maintaining a positive store image-it usually happens on its own.
True False
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