Marketing Study Set 20

Being able to shop online at any time of the day through the use of a computer or a mobile phone is a phenomenon called experiential retail.

A store's lighting, music, and displays are all part of its atmospherics.

The tendency for consumers to watch TV while also swiping and tapping on a smartphone is termed gamification.

A disadvantage of catalog marketing is the difficulty in targeting the right customers and tracking their activity.

Over 95 percent of retailers operate more than one store.

Retail is the number-one private-sector employment category in the United States.

Since retailer cooperatives are wholesale-sponsored, there tends to be much greater consistency across stores in terms of merchandising and promotions.

Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.

A planned shopping center is designed to be operated as a unit, with tenants selected to limit direct competition.

Big data analytics has yet to make a stronghold in the retail industry.

When arranging merchandise for sale, the optimal location for a retailer's most profitable products are at the end of an aisle, at eye-level on a shelf, or at the check-out counter.

Because they do not have aisles of unrelated products, off-price retailers can also offer a more intimate and intuitive shopping experience.

Retail store managers typically evaluate vendors, negotiate prices, order merchandise, and arrange delivery schedules.

An assortment includes both the breadth of product categories and the depth of product lines offered within each category.

Wholesalers provide goods and services to other businesses as well as to consumers.

Wholesale clubs are the same thing as membership warehouses.

According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.

The term retail apocalypse refers to the massive increase in the use of technology-artificial intelligence, augmented reality, etc.-that has flooded retail applications.

Dollar discount stores and closeout chains are both types of off-price retailers.

It is not necessary for a retailer to work on building and maintaining a positive store image-it usually happens on its own.