Marketing Study Set 20

Business

Quiz 8 :

Promotional Strategies

Quiz 8 :

Promotional Strategies

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The advent of satellite radio has proven to be an advantage for radio advertising.
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True False
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False

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Relationship selling is increasingly important since very few firms can survive on the profits generated from one-time transactional sales.
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True False
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True

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Rebates work most effectively when offered in conjunction with a high-involvement purchase in which the perceived value of the rebate is magnified.
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True False
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True

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Two advantages of outdoor advertising are its flexibility and reduced costs.
True False
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Reminder advertising is most common in the growth stage of the product life cycle.
True False
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A trade promotion that typically involve paying retailers for financial losses associated with consumer sales promotions or reimbursing a retailer for an in-store or local expense to promote a specific product are known as allowances.
True False
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A premium is a promotional item that is given as an incentive for performing a particular act, typically buying a product.
True False
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An advantage of Internet advertising is the use of banner ads on websites which allow consumers to click on the banner and immediately be able to view the advertisement.
True False
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Sales promotion activities account for the bulk of most firms' promotional budgets.
True False
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Annual reports, sponsorships, and company blogs and brochures are all forms of publicity.
True False
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Placing an advertisement on only the three major television networks (ABC, CBS, and NBC)is called narrowcasting.
True False
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When professional sports players are allowed to wear an advertisement on their jerseys, this is an example of product placement.
True False
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Radio advertising is usually the most expensive medium available to a company.
True False
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A firm that coordinates the use of advertising, sales promotion, personal selling, and public relations to deliver a clear and consistent message about its products is engaged in direct marketing.
True False
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A local bakery sends coupons in the mail to homeowners that have ordered from the bakery in the past. This is a form of direct marketing.
True False
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A disadvantage of outdoor advertising is its short exposure time.
True False
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Advertising is a nonpaid form of personal communication about goods, services, or ideas.
True False
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At a home and garden expo, a remodeling company offers one lucky winner the chance to win a kitchen remodel at no cost. No purchase is necessary and contestants can enter either by filling out a card at the expo or on the company's website. This is an example of a contest.
True False
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Newspapers are an effective way for small businesses to advertise their goods or services to the local community.
True False
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The promotion mix is all the activities that communicate the value of a product and persuade customers to buy it.
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Showing 1 - 20 of 143