Marketing Study Set 20

Business

Quiz 13 :

Digital and Social Media Marketing

Quiz 13 :

Digital and Social Media Marketing

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A concise yet authoritative report that helps readers understand an issue, solve a problem, or make a decision is referred to as a white paper.
Free
True False
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Answer:

True

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Budweiser creates a 30-second commercial that will broadcast on national television during the Super Bowl game. This is an example of owned media.
Free
True False
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Answer:

False

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A survey conducted by inbound marketing firm HubSpot shows that consumers expect brands to be active on every single social channel.
Free
True False
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False

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Part of what constitutes social media is the ability of users to share content with others.
True False
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Recent neuromarketing research shows that animated videos are particularly effective in "hijacking" consumers' attention systems and help to make content more memorable.
True False
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The introduction of mass-scale newspaper printing early in the 20th century started a new age of communications.
True False
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Search engines build an index of all web content through the use of spiders.
True False
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The best way to establish brand identity and build social connections with consumers is to use social media to sell products.
True False
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Search engine marketing is the process of getting more traffic based on higher rankings of free or "organic" search results on search engines.
True False
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According to research on social media marketing trends, 96 percent of B₂C respondents say the top social media platform for their business was Twitter.
True False
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As customer brand engagement grows, the customers' expectations with respect to greater brand transparency lessens.
True False
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The first moment of truth happens online-typically starting with a search engine.
True False
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The currency of the social web is content.
True False
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In general, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
True False
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Access to social media content and apps has been a huge driver in smartphone and tablet adoption by consumers.
True False
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Experts refer to the top left part of a search results page as the "golden triangle."
True False
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When it comes to the order to follow in content marketing, research shows that the quickest route to building a solid foundation of trust is to lead with user-generated content.
True False
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Because more and more people are spending time on social media platforms, marketing organizations are committing more of their resources to social media marketing.
True False
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Research has found that the use of traditional text pages is more effective than videos in helping to improve a firm's position on a search results page.
True False
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Search engines and social media platforms are included in the broad term "digital marketing" but websites and e-mail are not.
True False
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