Debra is concerned about sustainability. When she dines out, she always chooses the seafood restaurant near her office because it only buys fish from suppliers that practice sustainable fishing methods. Both Debra and the seafood restaurant are part of the green market.
Seventh Generation's cleaning products are made from renewable, plant-based ingredients that come in recycled packaging. Seventh Generation is most likely using an eco-branding strategy.
The beyond compliance leadership strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization.
Corporate philanthropy is the policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community.
Consumerism is a movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment.