Quiz 16: Social Responsibility and Sustainability

In order to succeed, a corporate social responsibility program must be adopted and enacted by all of the functional areas within a firm.

The four dimensions of corporate social responsibility are: ethical, legal, economic, and philanthropic.

CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters, either at home or abroad.

The moral standards expected by a society are referred to as social principles.

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

The marketing department is typically responsible for developing an organization's corporate social responsibility program.

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

Corporate philanthropy is the policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community.

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut costs using sustainable practices as a guideline.

Employees tend to be engaged when they work for a company that expresses sustainability goals and holds itself accountable to its stakeholders.

Consumerism is a movement made up of consumers that focuses on getting companies to produce less.

In order to combat consumers' negative perceptions of sustainable products, firms must design and produce sustainable products of high quality.

Debra is concerned about sustainability. When she dines out, she always chooses the seafood restaurant near her office because it only buys fish from suppliers that practice sustainable fishing methods. Both Debra and the seafood restaurant are part of the green market.

Consumerism is a movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment.

Strategic greening involves implementing limited changes within a single area of the organization.

A firm that redesigns its product packaging in order to use less material and water to manufacture it is involved in tactical greening.

Tactical greening integrates and coordinates all of the firm's activities on environmental issues across every functional area of the firm.

The beyond compliance leadership strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization.

Seventh Generation's cleaning products are made from renewable, plant-based ingredients that come in recycled packaging. Seventh Generation is most likely using an eco-branding strategy.

A beyond compliance leadership strategy entails reshaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

The end result of adhering to environmental regulations is that firms lose revenue in the process.

Implementing sustainability efforts on a global scale is a relatively easy process since there are few political barriers firms must overcome.

When it comes to justifying sustainable marketing, U.S. marketers rationalize sustainability strategies using economics or bottom-line terms and arguments.

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is called green tourism. A)moral idealism. B)sustainability. C)corporate social responsibility. D)social marketing. E)stakeholder responsibility.

Corporate social responsibility refers to A)a company policy in which employees must volunteer their time or talents for charitable, educational, or other worthwhile activities. B)the process of creating, communicating, and delivering value to customers in a way that incorporates sustainability. C)an organization's obligation to maximize its positive impact and minimize its negative impact on society. D)the obligations an organization has to those who can affect the achievement of its objectives. E)a firm's adherence to the moral standards expected by a society.

According to your text, which department is primarily responsible for the ideas and strategies that comprise a corporate social responsibility (CSR)program in many organizations? A)marketing B)production C)finance D)sales E)operations

Which statement is not true regarding corporate social responsibility (CSR)programs? A)CSR includes not only economic and legal issues but also a focus on ethics and accountability to stakeholders. B)CSR is the sole responsibility of the marketing department. C)CSR has been shown to improve employee retention. D)CSR has been shown to benefit companies by improving their brand image. E)CSR is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

In 2010, an explosion on a BP oil rig in the Gulf of Mexico caused loss of life and grave environmental consequences for the surrounding area. In response, BP worked to clean up the area, compensated people affected by the impact of the accident, and supported the economic recovery of Gulf Coast tourism and seafood industries impacted by the oil spill. BP has also committed funding for independent research on the Gulf of Mexico ecosystem so it can better understand and mitigate the potential impacts of oil spills. In short, BP exhibited A)corporate social responsibility. B)sustainable marketing. C)environmentalism. D)shareholder responsibility. E)green marketing.

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as A)social marketing. B)stakeholder responsibility. C)benefit marketing. D)corporate philanthropy. E)corporate volunteerism.

What is the driving consideration across the four dimensions of corporate social responsibility? A)corporate philanthropy B)ethics C)profitability D)stakeholder responsibility E)corporate volunteerism

Which of the following is not one of the four dimensions of corporate social responsibility? A)social B)economic C)philanthropic D)ethical E)legal

Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm? A)economic and ethical B)legal and ethical C)philanthropic and ethical D)legal and economic E)philanthropic and legal

The duty to be profitable falls under which dimension of corporate social responsibility? A)legal B)ethical C)accountable D)economic E)philanthropic

Failure to adhere to the _______ dimension of corporate social responsibility led to the demise of Enron, Arthur Andersen, and WorldCom. A)ethical B)philanthropic C)accountable D)legal E)economic

The moral standards expected by a society are called A)ethics. B)folkways. C)cultural values. D)social norms. E)religious principles.

Ethics can be defined as A)laws and regulations governing business practices. B)religious principles adopted by a society. C)the moral standards expected by a society. D)social ideologies universal to all societies. E)cultural folkways present in all societies.

The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as A)ethical marketing. B)stakeholder responsibility. C)corporate philanthropy. D)corporate volunteerism. E)philanthropic marketing.

The Estée Lauder Company founded the Breast Cancer Campaign in 1992 with the launch of the iconic Pink Ribbon. As part of its commitment to breast cancer research, education, and medical services, the company donates a percentage of its specially marked products to over 60 breast cancer organizations around the globe. To date, it has raised more than $79 million to this cause. This is an example of A)philanthropic marketing. B)stakeholder responsibility. C)corporate philanthropy. D)ethical marketing. E)corporate volunteerism.

Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association. Along with a cash donation, the local Jimmy John's restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity. By doing so, Jimmy John's is engaged in A)corporate volunteerism. B)philanthropic marketing. C)corporate philanthropy. D)stakeholder responsibility. E)charitable advertising.

The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic, legal, ethical and philanthropic dimensions into its A)marketing strategy. B)business plan. C)advertising strategy. D)vision statement. E)mission statement.

What key element of developing a successful corporate social responsibility (CSR)program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas? A)good stakeholder management B)integration of CSR into corporate policy in all divisions of the firm C)integration of CSR into corporate policy at all levels of the firm D)good corporate leadership E)sustainable production practices

According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR)program? A)Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors. B)The firm's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company. C)Leaders are most effective when they remove themselves from the process of developing a CSR program, leaving it instead to the people who must implement the program on a daily basis. D)The emphasis in business thinking has shifted from people to process; leaders must understand the process of developing a CSR program in order to implement it. E)CSR policies and procedures are most useful when they are written down, well understood, and endorsed by the company's leaders.

An organization that wants to determine how well its corporate social responsibility program is working can do so by A)comparing itself to the competition. B)conducting an audit of the program. C)determining if sales have increased. D)assessing its promotional strategy. E)examining its financial statements.

According to your text, what is the biggest mistake marketers make when evaluating the success of their CSR programs? A)not including all significant stakeholder groups in the auditing process B)including all significant stakeholder groups in the auditing process C)using both quantitative and qualitative measurements D)not evaluating the CSR program because of the financial impact it will have on the firm E)failing to evaluate the financial impact the auditing process will have on the firm

Which statement is true regarding the audit of a corporate social responsibility (CSR)program? A)Only quantitative measurements should be used in the audit. B)Involving every stakeholder group in the audit will only provide conflicting results. C)Both qualitative and quantitative measurements should be used in the audit. D)The most effective audits involve only one significant stakeholder group. E)Only qualitative measurements should be used in the audit.

Bloomberg LP, in partnership with the National Conference on Citizenship and Points of Light, has created a scorecard of America's top community-minded companies which they call the A)Responsible 100. B)Noteworthy 50. C)Significant 100. D)Ethical 50. E)Civic 50.

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called A)corporate volunteerism. B)corporate philanthropy. C)community marketing. D)stakeholder management. E)public relations.

Salesforce supports its employees' volunteer efforts with its 1-1-1 philanthropy model by leveraging 1 percent of employee time, technology, and resources to help improve communities around the world. The company's efforts have translated into over a million volunteer hours. The company even has an app that can be used to track its employees' volunteer efforts. This is an example of Salesforce's commitment to A)public relations. B)corporate philanthropy. C)stakeholder management. D)corporate volunteerism. E)sustainability.

The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of A)environmentalism. B)corporate philanthropy. C)consumerism. D)sustainability. E)corporate volunteerism.

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as A)environmentalism. B)eco-management. C)green marketing. D)consumerism. E)sustainability.

The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as A)environmental marketing. B)sustainable marketing. C)eco-marketing. D)value-driven marketing. E)green marketing.

Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of recycled bottles, uses solar panels to generate most of the electricity at its headquarters, and even tells its customers in its advertisements to think twice before buying anything, all in an effort to reduce its carbon footprint. This is an example of how Patagonia is engaged in A)value-driven marketing. B)corporate philanthropy. C)sustainable marketing. D)eco-marketing. E)tactical greening.

All of the following are ways in which a firm might be engaged in sustainable marketing except A)making sure that production levels can cover the firm's costs. B)using only soy-based ink in advertisements. C)installing energy-efficient production equipment. D)redesigning a product's package to use less energy. E)buying only fair-trade organically produced supplies.

Which firm in the apparel industry was one of the first to conduct a life cycle assessment of the firm's major products by looking at how cotton was used in the production cycle? A)Tommy Hilfiger B)Levi-Strauss C)Unionbay D)Wrangler E)Calvin Klein

Once marketers at Levi's found out that growing the cotton needed to make its jeans used a great deal of water, it joined the Better Cotton Initiative to teach farmers how to grow cotton with less water. This is an example of Levi's commitment to A)corporate philanthropy. B)sustainable marketing. C)value-driven marketing. D)environmental marketing. E)eco-marketing.

The concept of sustainable marketing refers to A)a type of environment marketing activity that involves substantive changes in marketing actions. B)the policy or practice of employees volunteering their time or talents to sustainability causes. C)a movement of citizens, government agencies, and businesses that advocates the preservation and restoration of the environment. D)the process of creating, communicating, and delivering value to customers in a way that incorporates the concept of sustainability. E)a marketing approach that integrates and coordinates all of the firm's activities on sustainability issues across every functional area.

According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must A)communicate a sustainability vision that highlights the potential benefits for each stakeholder. B)show how market share is being lost to competitors engaged in sustainable marketing. C)provide proof that sustainability efforts will be profitable. D)be able to come up with a promotional strategy that highlights the firm's efforts. E)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.

Which of the following is not part of a sustainability vision? A)It should explain how the firm will be profitable by engaging in sustainability initiatives. B)It should address the firm's major impact on society. C)It should show how the firm's overall business strategy reflects its impact on society. D)It should explain how the world is either enriched or diminished by the firm's goods or services. E)It should highlight the potential benefit for each stakeholder.

A manufacturing company is setting forth a roadmap to guide company operations. This roadmap states that " We are dedicated to environmental improvements that foster a sustainable future and lead to social and economic improvements in the communities in which we do business." This is an example of A)a business plan. B)a sustainability vision statement. C)an executive statement. D)its stakeholder responsibility. E)its corporate philanthropy.

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called A)environmentalism. B)humanitarianism. C)consumer protectionism. D)consumerism. E)activism.

What is a major barrier marketers face when encouraging sustainable consumer behavior? A)high availability B)low prices C)negative perceptions D)increased competition E)lack of choice

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior? A)marketers advertising information about how consuming the company's sustainable product, rather than the competitor's, can reduce the impact of their purchasing behavior B)marketers finding ways to deliver products to sustainability-minded customers regardless of where they live C)marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public D)marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products E)marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it

When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the A)product's misleading advertising. B)product's sustainability claims. C)product's distribution. D)product's quality. E)product's price.

Thinking about why distrust is a barrier to sustainable consumer behavior, how can marketers overcome this barrier? A)by promoting the firm's sustainable products in an honest and ethical way B)by finding ways to deliver products to sustainability-minded customers regardless of where they live C)by promoting the product in such a way that consumers will feel guilty for not buying it D)by explaining why the sustainable product helps the environment E)by designing sustainable products of the highest quality

Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior? A)product B)perception C)price D)promotion E)place

A group of sustainability-oriented customers and the businesses that serve them are referred to as the A)natural market. B)black market. C)gray market. D)eco-market. E)green market.

Ernesto runs a small grocery store. His customers have been complaining about the lack of organically-grown produce he offers for sale. Ernesto himself believes in sustainability, so he has made the decision to only carry organically grown produce. In addition, he is adding grass-fed beef and organic chicken products as well. Ernesto and his customers would be considered part of the A)black market. B)green market. C)gray market. D)natural market. E)eco-market.

A movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is referred to as A)green capitalism. B)environmentalism. C)humanitarianism. D)activism. E)consumerism.

As noted in your text, environmentalism is concerned with A)decreasing the amount of goods produced globally. B)preserving, restoring, and improving the environment. C)eliminating industries that do not practice sustainability. D)teaching developing countries how to employ more efficient production practices. E)protecting consumers and promoting their interests.

Environmentalism does not typically focus its efforts on A)increasing the profitability of the renewable energy market. B)educating consumers about product choices. C)utilizing resource-conserving products and practices. D)preserving the environment. E)improving the environment.

As noted in your text, 96 percent of _______ consumers say that protecting the environment is important to them. A)U)S. B)Chinese C)Canadian D)European E)Australian

What global retailer initiated a $30 million project aimed at lifestyle and environmental improvements, including employee participants who learned about the importance of embracing environmental sustainability? A)Samsung B)Home Depot C)Amazon D)Costco E)Walmart

Tactical greening involves A)a holistic approach. B)integrating all of the firm's activities. C)substantive changes. D)a limited change in a single area. E)every functional area of the firm.

A clothing manufacturer has decided to buy its cotton only from those growers that grow it organically. This is an example of ______ greening. A)product B)quasi-strategic C)strategic D)tactical E)global

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening. A)quasi-strategic B)tactical C)limited D)substantial E)strategic

When a firm redesigns its logo and reduces packaging materials to reflect its ecological views, this is an example of ______ greening. A)strategic B)quasi-strategic C)tactical D)substantial E)limited

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind ______ greening. A)strategic B)tactical C)quasi-strategic D)substantial E)limited

In 2005, GE launched its Ecomagination initiative-a company-wide strategy designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption. This is an example of what type of strategy? A)quasi-strategic greening B)substantial greening C)tactical greening D)strategic greening E)limited greening

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of A)environmental cost leadership. B)sustainable value innovation. C)eco-efficiency. D)eco-branding. E)beyond compliance leadership.

Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization? A)eco-branding B)environmental cost leadership C)eco-efficiency D)sustainable value innovation E)beyond compliance leadership

Which environmental marketing strategy involves showing customers that the company does more than the competition to implement an environmental strategy? A)eco-efficiency B)eco-branding C)beyond compliance leadership D)environmental cost leadership E)sustainable value innovation

Marketers who focus on communicating to stakeholders the company's attempts to adopt environmentally friendly practices, will most likely use which environmental marketing strategy? A)sustainable value innovation B)eco-efficiency C)eco-branding D)environmental cost leadership E)beyond compliance leadership

For a(n)_______ strategy to be effective, consumers must recognize a noticeable benefit from their purchase. A)eco-efficiency B)sustainable value innovation C)eco-branding D)environmental cost leadership E)beyond compliance leadership

The eco-branding strategy tends to succeed in industries A)where significant competition exists. B)where significant barriers to imitation exist. C)where the market share is large. D)where there are a lot of product offerings. E)that are well-established.

Firms seeking a price premium for their environmentally friendly products often adopt a(n) A)environmental cost leadership strategy. B)eco-efficiency strategy. C)sustainable value innovation strategy. D)eco-branding strategy. E)beyond compliance leadership strategy.

Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a A)eco-branding strategy. B)sustainable value innovation strategy. C)eco-efficiency strategy. D)beyond compliance leadership strategy. E)environmental cost leadership strategy.

Which environmental marketing strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact? A)eco-efficiency strategy B)beyond compliance leadership strategy C)eco-branding strategy D)sustainable value innovation strategy E)environmental cost leadership strategy

Firms using a(n)_______ strategy do not aim to outperform the competition in an existing industry but to create a new market space. A)sustainable value innovation strategy B)eco-efficiency strategy C)beyond compliance leadership strategy D)eco-branding strategy E)environmental cost leadership strategy

The laws designed to protect the natural environment against undue harm by individuals and organizations are referred to as A)green laws. B)environmental regulations. C)eco-regulations. D)nature laws. E)sustainability laws.

What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters? A)Clean Water Act B)Safe Drinking Water Act C)Nuclear Waste Policy Act D)Pollution Prevention Act E)National Environmental Policy Act

What can be a political barrier to implementing sustainability efforts on a global scale? A)lack of a clear economic advantage to support sustainability efforts B)lack of awareness on the part of executives of the importance of sustainability C)lack of political will on the part of leaders to enact sustainability-focused legislation D)lack of data showing that sustainability efforts can also be profitable.

Almost two-thirds of the decision makers in which emerging market consider sustainability critical to business? A)France B)Germany C)India D)United Kingdom E)Japan

U.S. marketers rationalize sustainability strategies using A)economic terms and arguments. B)corporate accountability language. C)ethics-based arguments. D)moral commitment arguments. E)language related to the idea of citizenship.

According to your text, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically or globally, are about A)communication. B)stakeholders. C)profits. D)ethics. E)company image.

The advent of social media as a communication tool for marketers has made companies A)hesitant about communicating on that platform. B)proactive in their communication approach. C)less willing to communicate with their customers. D)reactive in their communications approach. E)abandon other sources of customer communication.

In order to capitalize on the opportunities social media provides, marketers must implement a social media presence that is A)consistent. B)reactive. C)measurable. D)unpredictable. E)ever-changing.

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as A)positive tourism. B)green tourism. C)sustainable tourism. D)eco-tourism. E)environmental tourism.

According to your text, what is a central tenet of social media as it relates to CSR initiatives? A)keeping product information relevant and appealing B)engaging with the community to build a profitable organization C)eliminating traditional media outlets D)engaging consumers on a constant basis E)attracting large, diverse audiences

The Golf Shop partners with other local businesses to run canned food drives that help combat hunger in surrounding counties. Jake is a store employee who helps out with these events on his own time. There is no effort on the part of the Golf Shop to encourage employees to participate, Jake is helping out of his own free will. This is an example of A)green marketing. B)corporate volunteerism. C)consumerism. D)stakeholder management. E)public relations.

Mel refuses to take his family on a vacation to Ocean World ever since he read that a group of people filed lawsuits against the company, claiming mistreatment of various killer whales in the park. Despite the claims, Ocean World maintains that it has done nothing wrong. Regarding encouraging sustainable consumer behavior, which barrier does Mel most relate to in the sustainability claims made by Ocean World? A)high prices B)negative perceptions C)lack of awareness and knowledge D)distrust E)low availability

In 2018, the Jacksonville Jackhammers minor league baseball team decided to serve every food item sold in the park in a 100 percent recyclable container. This is an example of _______ greening. A)quasi-strategic B)strategic C)tactical D)limited E)substantial

Those who are responsible for a company's CSR program should use quantitative and qualitative measurements in addition to A)assessing the company's promotional strategy. B)coming up with a marketing strategy. C)examining the company's financial statements. D)including all significant stakeholder groups in the auditing process. E)evaluating the financial impact the auditing process will have on the firm.

Transportation companies continuously look for ways to increase fuel efficiency. This environmentally friendly business approach is most in line with a(n)_______ strategy. A)eco-branding B)green marketing C)environmental cost leadership D)sustainable value innovation E)eco-efficiency

A manufacturer of athletic shoes will give customers $10.00 off a new pair of shoes if they bring in an old pair to be recycled. The company will then recycle the shoes, turning it into rubber playground surfaces for donation to local communities. This is an example of ________ ________ ________.

The obligations an organization has to those who can affect the achievement of its objectives is referred to as ___________ responsibility.

Responsibility to a firm's _________ is the driving consideration across the four dimensions of corporate social responsibility.

The _________ dimension of corporate social responsibility revolves around the fact that for-profit firms have a responsibility to their stakeholders to be profitable.

The moral standards expected by a society are referred to as __________.

Corporate __________ is the act of organizations voluntarily donating some of their profits or resources to charitable causes.

When a company voluntarily donates cases of water bottles to the American Red Cross to help in its disaster relief efforts, this is an example of corporate __________.

The __________ department is typically responsible for developing an organization's corporate social responsibility program.

A(n)__________ that uses analytics can let a firm know how well its corporate social responsibility program is working.

Not including all significant __________ in the auditing process is perhaps the biggest misstep marketers can make when evaluating the success of their CSR programs.

When auditing a corporate social responsibility program, measurements should be both quantitative and __________ in nature.

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community is referred to as corporate __________.

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as _________.

__________ marketing is the process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability.

One of the easiest ways for marketers to engage in _________ marketing is to seek ways to cut costs using sustainable practices as a guideline.

To get stakeholders to agree to sustainability initiatives, marketers must communicate a sustainability __________, which should highlight the importance of the organization's efforts and the potential benefits for each stakeholder.

A movement made up of citizens and government entities that focuses on protecting consumers and promoting their interests is called _________.

To combat consumers' negative _________ of sustainable products, firms must design and produce sustainable products that are of high quality.

A barrier to encouraging sustainable consumer behavior in small communities or developing parts of the world is that of low __________.

A critical component of overcoming the barriers to encouraging sustainable consumer behavior is effective _________.

A group of sustainability-oriented customers and the businesses that serve them is referred to as the _________ market.

The movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is called _________.

A company has decided to stop using the printing services of its current supplier because the printer uses harmful petroleum-based inks instead of soy- and vegetable-based inks. This is an example of the environmental marketing tactic known as ________ greening.

An environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is called _________-_________ greening.

Requiring a holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area, ________ greening represents a fundamental shift in the way the firm markets its products.

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of __________.

Marketers who select a(n)________ ________ ________ strategy want to show customers that the company does more than the competition to implement an environmental strategy.

The _________ strategy tends to succeed in industries in which significant barriers to imitation exist.

Because green products sometimes cost more to produce than traditional products, adopting an environmental ________ ________ strategy may be the only way for a company to pay for its ecological investments and generate a profit for their other stakeholders.

A sustainable ________ ________ strategy entails reshaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

Environmental __________ are the laws designed to protect the natural environment against undue harm by individuals and organizations.

__________ barriers, such as lack of will on the part of leaders to enact sustainability-focused legislation, can limit the availability of or increase prices on sustainable goods for consumers.

U.S. marketers rationalize sustainability strategies using __________ or bottom-line arguments, whereas companies owned by members of the European Union rely more heavily on language related to the idea of citizenship, corporate accountability, or moral commitment.

In the end, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically or globally, are about __________ and social media provides an outlet for doing so.

Formed under the umbrella of the United Nations, the GSTC has the goal of promoting best practices in sustainable ________ around the world.

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as ________ ________.

What key elements can an organization use to develop a successful corporate social responsibility program?

Describe the consumerism movement.

What environmental marketing strategies can a firm follow?

You attended a seminar at your local community college on corporate social responsibility (CSR). The seminar discussed how to start the CSR process and the various levels or dimensions of CSR. What are these dimensions of CSR?

On May 3, 2006, more than 1,500 Xerox employees in Rochester, New York, volunteered their time for the 15th annual United Way Day of Caring. These employees were given the day off with pay by Xerox if they volunteered for this effort. What is this an example of?

Your family owns a wood pallet company that provides shipping pallets for goods transported to Walmart and other companies. These pallets (sometimes referred to as a skid)provide a solid, flat structure to transport goods in a stable fashion and allows forklifts to safely move the pallets. In the past, when companies were done using the pallets, they would just throw them away. You have come up with a program to recycle these pallets by picking them up, refurbishing them, and then using them again. You have contacted other potential customers to inform them of your new process, and the awards your firm has recently earned for this recycling effort. What are you now involved in?

Discuss the impact of social media on corporate social responsibility. What are some tenets that marketers must adhere to in order to have a successful social media presence?

What are some challenges marketers face in environmental and sustainable marketing on a global scale?