Marketing Study Set 20

Tactical greening integrates and coordinates all of the firm's activities on environmental issues across every functional area of the firm.

Debra is concerned about sustainability. When she dines out, she always chooses the seafood restaurant near her office because it only buys fish from suppliers that practice sustainable fishing methods. Both Debra and the seafood restaurant are part of the green market.

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

In order to combat consumers' negative perceptions of sustainable products, firms must design and produce sustainable products of high quality.

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

CSR programs often begin as a way of reducing the likelihood of legal problems and public relations disasters, either at home or abroad.

The four dimensions of corporate social responsibility are: ethical, legal, economic, and philanthropic.

The moral standards expected by a society are referred to as social principles.

Seventh Generation's cleaning products are made from renewable, plant-based ingredients that come in recycled packaging. Seventh Generation is most likely using an eco-branding strategy.

The marketing department is typically responsible for developing an organization's corporate social responsibility program.

The beyond compliance leadership strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization.

In order to succeed, a corporate social responsibility program must be adopted and enacted by all of the functional areas within a firm.

One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut costs using sustainable practices as a guideline.

Employees tend to be engaged when they work for a company that expresses sustainability goals and holds itself accountable to its stakeholders.

Corporate philanthropy is the policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community.

Strategic greening involves implementing limited changes within a single area of the organization.

Consumerism is a movement made up of consumers that focuses on getting companies to produce less.

Consumerism is a movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment.

A firm that redesigns its product packaging in order to use less material and water to manufacture it is involved in tactical greening.