Marketing Study Set 20

Business

Quiz 5 :

Marketing Research

Quiz 5 :

Marketing Research

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Research that seeks to answer the questions who, what, when, where, and how is exploratory research.
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False

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Chimney Sweep is a retail store that sells fireplaces and fireplace tools. It knows the buying behavior of all of its clients because it maintains a database, so when it needs to run an advertisement, or it needs to decide what items to put on sale to draw in customers, it can use this data to help make decisions. This is an example of secondary data.
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The five steps of the marketing research process must be followed in a linear fashion and in order.
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False

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Vonda spoke to 30 people about their preferences in hair coloring, but she spoke to them one at a time. Vonda was conducting focus groups.
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Reliability concerns how well the data measure what the researcher intended to measure.
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Google Insights and TweekDeck are examples of blog mining tools.
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Research objectives are set during the problem definition step of the marketing research process.
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As a type of observation research, neuromarketers are trained researchers hired to pose as customers in order to gather information about the physical appearance or customer-service attributes of a store.
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Decisions regarding the place or distribution function must be made using sales tracking.
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When a company sends interviewers to a mall to talk with people about their buying behavior, it is conducting causal research.
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When designing an international marketing research study, it is important to select the proper technology solution that will reach your target audience.
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Snowball sampling is probability sampling in that it is like throwing a snowball and choosing the person it hits.
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The most obvious obstacle to international marketing research is language; it involves many steps that can increase both costs and potential errors.
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A survey could be used to gather data from a large population about which promotions consumers have seen and their reactions to those promotions.
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To have truly successful data visualization, you need three things: clarity, reliability, and validity.
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Even with a well-designed management information system, internal data sources are hard to access.
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Peeta wanted everyone in the classroom to have a chance to go first in the spelling bee, so she drew names out of a hat. She was using simple random sampling.
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In a management information system, the data that flow through an organization come from internal company data, competitive intelligence, and market research.
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The practice of web scraping is the preferred method of data extraction because it is seen as being an ethical way to extract information from websites.
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Primary data are collected specifically for the research problem at hand.
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