Gloria is opening an upscale women's clothing store in a growing suburban residential area.Gloria knows her target market is upper-income women living within 20 miles of her store.She can't afford to purchase Tapestry analysis,so she will most likely use __________ as a basis for targeting her market.
A) voter registration lists
B) the city phone book
C) real estate values by subdivision
D) public school enrollment data
E) new construction data

Question

Quizplus · Accepted Answer

Real estate values by subdivision would provide Gloria with a good indication of where the upper-income women she is targeting are most likely to live. By identifying the subdivisions with the highest real estate values, she can focus her marketing efforts on those areas and potentially reach her target market more effectively. The other options listed do not provide as direct of a link to the target market.

Gloria Is Opening an Upscale Women's Clothing Store in a Growing