The light beer commercial with the slogan "less filling, tastes great" was based on ________ segmentation.
A)geographic
B)geodemographic
C)psychographic
D)benefit
E)loyalty

Question

Quizplus · Accepted Answer

The slogan "less filling, tastes great" positions the light beer as a product that offers the benefit of being lower in calories without sacrificing taste. This suggests that the campaign is using benefit segmentation, which targets consumers based on the benefits they seek from a product.

The Light Beer Commercial with the Slogan "Less Filling, Tastes