Allyce is opening an upscale home decorating store in a growing suburban residential area. Allyce knows her target market is upper-income women living within 20 miles of her store. She can't afford to purchase Tapestry analysis. What would be the best way for her to determine her target area?
A)voter registration lists
B)the city phone book
C)real estate values by subdivision
D)public school enrollment data
E)new construction data

Question

Quizplus · Accepted Answer

Real estate values by subdivision would be the best way for Allyce to determine her target area. This data would show her where the higher-income homes are located and give her an idea of where her target market is most likely to reside. Additionally, this information is often publicly available through online real estate listing websites or by consulting with a local real estate agent. The other options listed may provide some information about the local area but are less likely to specifically identify Allyce's target market.

Allyce Is Opening an Upscale Home Decorating Store in a Growing