VALS is the most widely used ________ segmentation tool.
A)geographic
B)behavioral
C)psychographic
D)benefits
E)geodemographic

Question

Quizplus · Accepted Answer

VALS is a psychographic segmentation tool that classifies consumers according to their motivations, values, and lifestyles. It aims to understand consumer behavior by dividing it into eight distinct psychographic segments based on their attitudes and behavior towards the market.

VALS Is the Most Widely Used ________ Segmentation Tool