A university that uses benefit segmentation to target students who want to get a degree while still working full-time would most likely focus on
A)providing classes at convenient times and offering online courses.
B)discount pricing for students taking more than twelve credit hours.
C)the higher average salaries earned by college graduates.
D)the great variety of classes offered.
E)hiring adjunct faculty to provide more variety.

Question

Quizplus · Accepted Answer

Benefit segmentation involves targeting specific groups based on the benefits they desire. In this case, the benefit sought by students who want to get a degree while still working full-time is convenience. Therefore, the university would provide classes at convenient times and offer online courses to facilitate those students' schedules. Discounts, salaries earned by graduates, course variety, and hiring adjunct faculty don't directly address this particular need, so options B, C, D, and E are not the best choices.

A University That Uses Benefit Segmentation to Target Students Who