Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for
A)products that have reached the maturity stage in the product life cycle.
B)imported goods and services.
C)products and services that don't exist yet.
D)products that appeal to children.
E)durable goods.

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on understanding consumer behavior based on their attitudes, values, lifestyle, and personalities, rather than just their demographics (such as age, gender, income). This makes it more useful for predicting consumer behavior for products and services that have not yet been created, as well as for those that are being introduced into the market for the first time. It can also be helpful for predicting consumer behavior for products and services that have already reached maturity, but where the behavior of consumers is changing due to factors such as new technology or changing social trends. For products that appeal to children, demographic segmentation is still very useful, as children can be classified by age, gender, and other demographic factors. Psychographic segmentation is also useful for durable goods, where factors such as lifestyle and personality are likely to play a bigger role in consumers' purchasing decisions.

Psychographic Segmentation Has Been Found to Be More Useful for Marketers