Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.
A)geographic
B)self-concept
C)psychographic
D)benefit
E)behavioral

Question

Quizplus · Accepted Answer

Baby Boomers' motivation for self-fulfillment suggests a psychographic segmentation approach, which would focus on their attitudes, values, and lifestyles. Geographic segmentation looks at where the consumer is located, benefit segmentation focuses on what the consumer looks to gain from a product, self-concept segmentation looks at the consumer's beliefs about themselves, and behavioral segmentation looks at how the consumer behaves toward a product.

Baby Boomers Represent a Huge Demographic Segment for Travel Marketers