Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. Given this fact, this type of advertising will be more useful to marketers engaged in ________ segmentation.
A)demographic
B)psychographic
C)behavioral
D)benefits
E)geographic

Question

Quizplus · Accepted Answer

Demographic segmentation is based on characteristics such as age, gender, income, and education. Since mini-ads are targeted towards men, who have been identified as more likely to channel surf during commercial breaks, this type of advertising is using demographic segmentation.

Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are