Education marketers know that the primary motivations of most nontraditional college students are self-respect and self-fulfillment,so they craft their marketing message to emphasize the benefits these consumers are looking for in a college education.What type of segmentation method was used to segment this market?
A) psychographics
B) demographics
C) geographics
D) geodemographics
E) behavior

Question

Quizplus · Accepted Answer

Psychographics is the segmentation method that focuses on the psychological and behavioral characteristics of consumers, such as their motivations, values, and attitudes. Therefore, by emphasizing the benefits of self-respect and self-fulfillment, education marketers are using psychographics to appeal to the motivations of nontraditional college students. Demographics, geographics, geodemographics, and behavior would be less relevant segmentation methods for this type of motivation-based marketing message.

Education Marketers Know That the Primary Motivations of Most Nontraditional