The process of building and maintaining strong customer relationships by providing customer value is called:
A)marketing concept
B)value-added selling
C)customer relationship management
D)personal sales philosophy
E)customer strategy

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves creating and maintaining long-term relationships with customers by providing value and meeting their needs. It involves developing a deep understanding of customer needs and preferences, using data and analytics to personalize communications and interactions, and continuously improving the customer experience. The other options are related concepts but do not fully capture the process of building and maintaining strong customer relationships.

The Process of Building and Maintaining Strong Customer Relationships by Providing