Elizabeth is using CRM software to engage with her customers.Which of the following activities will Elizabeth NOT be involved in?
A)Receive detailed reminders on when it might be best to contact the client
B)Use the database of her co-workers to contact their customers and take them over
C)Perform data mining which will help her locate clients who have the same interests, needs and purchase histories
D)Develop database on the customers which includes all of their information and their purchase history
E)Generate reports by using the database to help the management team make informed decisions related to customer service

Question

Quizplus · Accepted Answer

Using the database of her co-workers to contact their customers and take them over may lead to mistrust and conflicts among co-workers, and may also violate the customers' privacy rights. It is not a recommended activity for effective CRM.

Elizabeth Is Using CRM Software to Engage with Her Customers