Which of the following statements about customer satisfaction is NOT true?
A)It costs approximately 15 times more to acquire a new customer versus retaining an existing customer.
B)Professional salespeople look beyond the value of a single sale and focus on the life-time value of the customer.
C)It is hard for competitors to "steal" a loyal and satisfied customer.
D)Perceived purchase satisfaction if a function of the difference between expected and actual sales experience.
E)Customer retention is critical to the long-term success of a salesperson.

Question

Quizplus · Accepted Answer

The statement that it costs approximately 15 times more to acquire a new customer versus retaining an existing customer is often exaggerated; the actual cost is generally considered to be 5 to 7 times more.

Which of the Following Statements About Customer Satisfaction Is NOT