Compared to other test methods, test marketing:
A) provides results that are highly projectable.
B) allows marketers to control all environmental factors.
C) offers the most abundant supply of information.
D) requires lower costs and is time-saving.

Question

Quizplus · Accepted Answer

Test marketing provides the most abundant supply of information compared to other test methods, but the results may not be highly projectable. Marketers cannot control all environmental factors, and test marketing requires higher costs and may not be time-saving.

Compared to Other Test Methods, Test Marketing