Identify the controlled sale market testing method that involves distributors and retailers or dealers in the process.
A) Direct marketing
B) Simulated test marketing
C) Informal selling
D) Minimarketing

Question

Quizplus · Accepted Answer

Minimarketing involves distributors and retailers or dealers in the process, as it is a more comprehensive form of market testing that includes the distribution aspect to evaluate the product's performance in a more realistic market setting.

Identify the Controlled Sale Market Testing Method That Involves Distributors