Solved

In the Context of Testing a New Product, Which of the Following

Question 23

Multiple Choice

In the context of testing a new product, which of the following is true of test marketing?


A) It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal.
B) It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit.
C) It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available.
D) It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents