Which of the following types of market testing relies upon asking potential customers if they would buy the product if the product were actually available, but does not require them to spend money or take a risk?
A) Pseudo sale
B) Direct marketing
C) Full sale
D) Minimarketing

Question

Quizplus · Accepted Answer

Pseudo sale is a type of market testing where potential customers are asked if they would buy the product if it were actually available, but they do not have to spend money or take a risk. This is often done through surveys or focus groups. Direct marketing involves promoting and selling the product directly to individual customers. Full sale refers to a complete transaction where the customer purchases the product and takes ownership of it. Minimarketing is not a recognized type of market testing.

Which of the Following Types of Market Testing Relies Upon