Which of the following statements is true of informal selling as a method of market testing?
A) The presentations in the informal selling method are for real, and cash sales take place.
B) The method involves asking customers if they would buy the product rather than directly asking them to buy the product.
C) The method is ineffective for products sold primarily by salespeople directly to end users.
D) The techniques used in the informal selling method are not feasible for industrial selling.

Question

Quizplus · Accepted Answer

The statement "the presentations in the informal selling method are for real, and cash sales take place" is true of informal selling as a method of market testing. The goal of this method is to generate sales and see if customers are willing to purchase the product, so cash sales do actually take place.

Which of the Following Statements Is True of Informal Selling