Which of the following methods of market testing was a spinout from concept testing and comes very early in the new product development process?
A) Speculative sale
B) Rollout by trade channel
C) Direct marketing
D) Simulated test marketing

Question

Quizplus · Accepted Answer

Simulated test marketing is a method derived from concept testing and is used early in the product development process to gauge consumer response to a new product without launching it in the market. This approach allows companies to simulate a market environment to collect data on potential consumer purchase behavior and feedback, helping in refining the product before a full-scale launch.

Which of the Following Methods of Market Testing Was a Spinout