Speculative sale method for market testing can be used in situations where industrial firms have very close downstream relationships with key buyers.

Question

Quizplus · Accepted Answer

Speculative sale method involves offering a product or service to potential buyers before it is fully developed or produced. In this method, the seller receives feedback and determines demand for the product before investing resources in its production. It is particularly useful in situations where industrial firms have close relationships with key buyers as they can gain insights into the buyers' needs and preferences. Thus, option A is correct.

Speculative Sale Method for Market Testing Can Be Used in Situations