The bandwagon effect is an accurate description of .
A)how people move from one social class to another
B)how some consumers buy Tide brand or Cheer brand instead of generic laundry detergent
C)how synergistic shopping behavior occurs when there are no situational influences
D)the life cycle of status symbols
E)the conformity that often happens at home shopping parties

Question

Quizplus · Accepted Answer

The bandwagon effect is a form of conformity in which people adopt certain behaviors, styles, or attitudes because they are popular or trendy. Home shopping parties are a common example of this, as people may be more likely to buy products that are being promoted by the host or other attendees.

The Bandwagon Effect Is an Accurate Description of