When a consumer is determining his/her overall feelings or attitudes about a product after purchasing it,they are experiencing the step of the consumer decision- making process.
A)problem recognition
B)product choice
C)postpurchase evaluation
D)evaluation of alternatives
E)information search

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the step in the consumer decision-making process where the consumer determines his/her overall feelings or attitudes about a product after purchasing it.

When a Consumer Is Determining His/her Overall Feelings or Attitudes