often influence others' attitudes or behaviors because others perceive him/her as possessing expertise about a product.
A)Reference groups
B)Opinion leaders
C)Heuristics
D)Social classes
E)Information searchers

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are perceived as having expertise or knowledge about a particular product or topic, and thus can influence others' attitudes or behaviors.

Often Influence Others' Attitudes or Behaviors Because Others Perceive Him/her