When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.
A)problem recognition
B)evaluation of alternatives
C)postpurchase evaluation
D)product choice
E)information search

Question

Quizplus · Accepted Answer

The consumer is in the "evaluation of alternatives" stage, where they compare the pros and cons of feasible options after gathering information.

When a Consumer Is Armed with Information and Narrows Down