Marketers know that the process of change continues throughout consumers' lives.Interestingly,the consumption of goods and services may depend more on a consumer's current position in the cycle than on chronological age.
A)personality
B)self- esteem
C)family life
D)self- concept
E)motivation

Question

Quizplus · Accepted Answer

The consumption of goods and services is often influenced by a consumer's current position in the family life cycle, which includes stages like single, married, parenting, etc., rather than just their chronological age.

Marketers Know That the Process of Change Continues Throughout Consumers