Question 1

In seventeenth and eighteenth century English, the term ________, which was Latin for "in the middle", meant a connection between two things, or a way of conveying something from one place to another.

Accepted Answer

medium

Question 2

Today, the existence of what is sometimes called a/an ________ sphere, where opinion and discussion can circulate without government interference, is regarded as a central element in liberal democracy.

Accepted Answer

public

Question 3

The ________ maintains that vicariously experiencing aggression provides a substitute for actually expressing it, and acts as a sort of "safety valve."

Accepted Answer

surrogate theory

Question 4

In his study of the so-called cultivation effect of television on viewers, Grebner reported that heavy viewers were more likely to adopt a homogenous world view called ________, and heavy viewers were more apt than light viewers to believe that the world is a ________ place.

Accepted Answer

The answer of In his study of the so-called cultivation...

Question 5

In North America our lives have become more reliant on a technically sophisticated communication system that conveys, filters, and constructs our experience. Some theorists have referred to this by saying we live in a "mediascape" or a "________".

Accepted Answer

The term "datasphere" refers to the digital environment where data is constantly being generated, shared, and processed, aligning with the idea of a sophisticated communication system shaping our experiences.

Question 6

Kilbourne argued that the new advertising encourages girls and young women to see themselves as ________ ________ at even earlier ages.

Accepted Answer

The answer of Kilbourne argued that the new advertising encourages...

Question 7

Speedy, easy-to-use, decentralized means of communication will be technologies of ________ that empower citizens and make despotic top-down state control of media more difficult to maintain.

Accepted Answer

The answer of Speedy, easy-to-use, decentralized means of communication will...

Question 8

The term media is the plural form of the word ________ meaning in the middle.

Accepted Answer

The term "media" is the plural form of "medium," which means "in the middle" or an intervening substance through which something is transmitted or carried.

Question 9

McLuhan proposed that the media extend our senses. The advent of written media changed societies which had previously depended on oral transmission of ideas partly because once something is written it can be ________ from its original context in a way that the spoken work cannot.

Accepted Answer

Written media allows information to be separated from its original context, unlike spoken words which are tied to the context in which they are spoken.

Question 10

By showing people can respond to and reinterpret media in different ways, ________ theory has made a crucial addition to our understanding of media.

Accepted Answer

The answer of By showing people can respond to and...

Question 11

Some analysts see the ever-expanding reach of global media as a weapon of ________ imperialism.

Accepted Answer

The answer of Some analysts see the ever-expanding reach of...

Question 12

Rheingold suggested that within cyberspace people could connect in ________ that to replace the sense of togetherness that is lacking in a society fragmented into malls, freeways and corporate workplaces.

Accepted Answer

The answer of Rheingold suggested that within cyberspace people could...

Question 13

Drawing on the work of earlier theorists, McLuhan proposed three great stages in the development of media. These are:

Accepted Answer

McLuhan's theory of media development stages includes the oral, written, and electronic stages, reflecting the evolution of communication methods over time.

Question 14

Rheingold claimed that easy, always-on communication, such as mobile networks, would promote democracy through the creation of "smart mobs" - ad hoc mobilizations of well-informed, well-connected citizens. An example of this is the practice of ________ journalism using mobile phones to upload digital video reports to the Web. :

Accepted Answer

The answer of Rheingold claimed that easy, always-on communication, such...

Question 15

Media technologies have accomplished what ________ called the "annihilation of space by time" as the near-instantaneous transmission of messages around the globe makes physical distance less and less of a barrier to communication.

Accepted Answer

The answer of Media technologies have accomplished what ________ called...

Question 16

Sociologists who study the ________ of media look at the social institutions that govern the production, distribution, and consumption of information. They are interested in who controls access to the means of communication, and how that control is used to solidify or subvert social power.

Accepted Answer

The answer of Sociologists who study the ________ of media...

Question 17

Sociologist, Daniel Bell emphasized the role of the media in creating a "post-industrial society" characterized by an "information explosion". This notion was renamed the _______.

Accepted Answer

The answer of Sociologist, Daniel Bell emphasized the role of...

Question 18

The ________ school originated with British Marxist researchers who were interested in popular culture as an arena where contending cultural codes and agendas were in conflict.

Accepted Answer

The answer of The ________ school originated with British Marxist...

Question 19

While some suggest that there exists a one-way stream of media messages from the West to the rest, others argue that what is occurring is a two-way process of ________.

Accepted Answer

The answer of While some suggest that there exists a...

Question 20

The main force driving the shift to the "postindustrial" society was the advance in ________ knowledge.

Accepted Answer

The shift to a "postindustrial" society was primarily driven by advances in scientific knowledge, which led to technological innovations and changes in the economic structure, moving from manufacturing-based to service-oriented industries.

Quiz 12: Media