Question 1

The mean-world syndrome occurs when light viewers of TV significantly overestimate real-life danger they face every day.

Accepted Answer

The mean-world syndrome occurs when heavy viewers of TV significantly overestimate real-life danger they face every day, not light viewers.

Question 2

There is no such thing as "value-free" communication.

Accepted Answer

All communication is influenced by the values, beliefs, and perspectives of the communicator, making it inherently value-laden.

Question 3

The effects of TV are small and do not make a significant difference in the way people think,feel,and interact.

Accepted Answer

Research has shown that television can significantly influence people's thoughts, feelings, and interactions by shaping perceptions, attitudes, and behaviors through the content it presents.

Question 4

The role of violence between daytime and primetime programming differ little.

Accepted Answer

The question states that the role of violence between daytime and primetime programming differs little, which means that the role of violence is similar in both types of programming. Therefore, the answer is true.

Question 5

The dictionary or literal meaning of a word or message is which of the following?

Accepted Answer

Denotative meaning refers to the literal or dictionary definition of a word or message.

Question 6

The term ______ does not necessarily imply someone is against dominant values or beliefs;it simply means the individual doing an ______ reading of a message understands the dominant ideology but chooses to interpret the message differently.

Accepted Answer

An oppositional reading involves understanding the dominant ideology but choosing to interpret the message differently, not necessarily being against dominant values.

Question 7

According to social cognitive theory of mass communication,we can learn even without personal experience.

Accepted Answer

Social cognitive theory posits that people can learn by observing others, through media and social interactions, without direct personal experience.

Question 8

The direct path of influence suggests that people are influenced by media and by other people through social media related to the original programming.

Accepted Answer

The answer of The direct path of influence suggests that...

Question 9

A person's political ideology influences what people view as "fake."

Accepted Answer

Research indicates that individuals' political ideologies can shape their perceptions of what constitutes "fake news," often aligning with their pre-existing beliefs and biases.

Question 10

According to Encoding/Decoding Theory,we must oppose and fight the dominant code.

Accepted Answer

Encoding/Decoding Theory, proposed by Stuart Hall, suggests that media messages are encoded by producers and decoded by audiences, who may interpret them in various ways, including accepting, negotiating, or opposing the dominant code, but it does not prescribe that one must oppose it.

Question 11

According to agenda setting theory,the news media are selective when reporting the news,and,as a result,much of reality is not covered by the media.Explain the four step framing process used by media gatekeepers.Give an example to illustrate each concept.

Accepted Answer

The answer of According to agenda setting theory,the news media...

Question 12

By telling us what to think about,the news media also are telling us what to think.

Accepted Answer

The news media can influence what topics we think about (agenda-setting), but they do not directly control how we think about those topics.

Question 13

Define and discuss the reproduction process.

Accepted Answer

The answer of Define and discuss the reproduction process....

Question 14

Doug isn't sure he should let his son watch the movie Kick-Ass,which is about a kid who is a superhero.The film depicts quite a bit of violence and caused controversy when released.Use social cognitive learning theory to argue whether Doug should be worried or not.Be sure to include all four processes.

Accepted Answer

The answer of Doug isn't sure he should let his...

Question 15

The terms "mass media" and "mediated communication" can be used interchangeably.

Accepted Answer

Mass media refers to communication channels that reach a large audience, like TV and newspapers, while mediated communication includes any communication that occurs through a medium, not necessarily reaching a mass audience.

Question 16

Just because Jill and Jamie watch television does not mean that they will develop the "mean-world syndrome." Explain the mean world syndrome--what is it? How does it develop? Who is most affected? In your response,make sure to identify and explain the two ways that cultivate the mean world syndrome.

Accepted Answer

The answer of Just because Jill and Jamie watch television...

Question 17

Define and discuss vicarious motivation.

Accepted Answer

The answer of Define and discuss vicarious motivation....

Question 18

Second level agenda-setting is also known as ______.

Accepted Answer

Attribute agenda setting refers to the media's influence on the public's perception of the importance of certain issues.

Quiz 11: Mass Communication