Applying Communication

Language

Quiz 11 :

Mass Communication

Quiz 11 :

Mass Communication

Question Type
search
arrow
This process allows you to learn from the observed behaviors.
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
______ occurs when minority persons are significantly less visible on TV than in real life,and those characters are more likely to be portrayed as victims of violence.
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
According to cultivation theory,the mass media "homogenizes" media consumers,making them think in similar ways and have similar values as those they view.This is known as ______.
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
Under which circumstances does agenda-setting seem to really work?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Martin is in charge at a college radio station.He knows most listeners are not tuned in on Saturday mornings,so he always schedules alternative news stories at that time.Martin is a(n)______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A short article was recently covered on CNN regarding a case in which a teenager committed suicide after having an argument on MySpace.For four days straight,CNN also covered a lengthy article about a teenager who sleeps with a pet python.The differences in this coverage are included in which factor of Agenda Setting Theory?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to social cognitive theory of mass communication,we experience ______ motivation when we perceive we will be rewarded if modeling an observed behavior.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In the ______ process,according to social cognitive theory of mass communication,we organize,remember,and mentally rehearse behavior.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to the Adler and Proctor textbook,the process whereby the media calls attention to some aspects of reality while obscuring other elements is known as ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Heavy TV viewers attend to the TV an average of ______ hours a day.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to Gerbner,one established difference between light and heavy viewers is that heavy viewers are ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
This media theory suggests that media is omnipresent and unavoidable in our lives.It also suggests that it shapes our sense of reality.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Nora's sister was bit by a shark last summer.Nora has noticed that there have been many reports on shark attacks in the media,and now she is afraid of the ocean.This is an example of ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A man was shot and killed in the middle of the day last spring.The story was not published in the local papers,however information about pool and library closings did receive attention.Which factor of Agenda Setting Theory was affected?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
News coverage in the Midwest followed the death of a student,but for several months the college did not report that the death was believed to be a homicide.When the first report was provided,which factor of Agenda Setting Theory was affected?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to ______ the media produce messages that support the dominant ideology.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Adam often calls Becca "dollface" because he thinks it cute,but she finds that word condescending.This is an example of ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
______ is when heavy viewers have a common view of a social reality.TV shows attempt to exacerbate this by creating shows accessible to everyone.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When using the ______ code,the receiver accepts the dominant ideology in general but engages in some selective interpretation in order to better fit his or her view of the world.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
When "reading" a message,a person can accept the dominant ideology but also engage in selective interpretation.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 38