Applying Communication

Language

Quiz 10 :

Mediated Communication

Quiz 10 :

Mediated Communication

Question Type
search
arrow
Rogers (2003)identified five qualities that influence the rate and likelihood of an innovation being adopted.The first is ______.
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
Dusty is six credits away from completing his bachelor's degree in an online program.In his current online class,he is the one who starts the majority of threads on the discussion boards.Also,other students frequently send him e-mails asking his opinion about the best way to complete assignments.Dusty has the network role of a ______.
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
Devon doesn't enjoy watching Survivor,but she watches every week with her roommate because it has become a ritual for the two of them as they unwind and get ready for their weekend.Devon is watching to fulfill what gratification?
Free
Multiple Choice
Answer:

Answer:

D

Tags
Choose question tag
close menu
arrow
Leroy has taught for over 35 years.His least favorite part of pre-planning for the new school year is attending technology training.It drives him crazy that every year he is told a new way to enter and keep track of his grades.He really gets annoyed with the new faculty members because he feels they are indicating he can't do his job.Leroy is a(n)______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to Media Richness Theory,people should make media choices that minimize ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The premise of this theory is that the newest technology is not always best;we need to match the message with the medium best suited to present the message.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The more ______ the message,the more ______ the medium should be.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A(n)______ is a highly dense network embedded within a larger network.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Suzen knows Landry from work.Landry keeps to himself and always has the newest gadget,which he tells Suzen about.Suzen will often get the gadget herself,and she is the one who convinces the majority of the people in the organization to also make the purchase.Landry is a(n)______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Media richness theory suggests that deciding upon the best way to send a message is complicated by an increase in ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Nia has heard about Google Glass,eyewear that allows you to use the internet without others seeing it,but she has never actually seen anyone using it.She isn't even sure if it is officially on the market yet.Nia is concerned with ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A ______ is a node that controls the flow of information between one part of a network and another.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Howard is lonely and shy.He and his wife divorced a few months ago.As soon as Howard comes home at night,he turns on the TV for companionship.According to Katz and Blumler,Howard uses the media for ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Regina gets the Sunday newspaper every week.She particularly enjoys reading the Dear Abby and other advice columns;she likes to compare her opinions with those of the relationship "experts." Regina uses this medium for ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
This stage of the innovation process involves a lot of frustration and uncertainty as the adopter has to figure out how this innovation works.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The idea that if a sufficient number of people adopt the innovation,additional adoption of the innovation becomes self-sustaining,assuring future growth is known as ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Stu would like to purchase a smart fridge--new technology that alerts you when you are low on staple foods in your refrigerator.He is hesitant,however,because he doesn't know how useful it would be.He wishes he could use one for a little bit to see if it would be useful.Stu is concerned with ______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Replacement discontinuance and disenchantment rejection occur in which stage of the innovation process?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
This media theory contrasts the others in one major way;it suggests the viewers have control and will attend to the media for their own purposes.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Suzen knows Landry from work.Landry keeps to himself and always has the newest gadget,which he tells Suzen about.Suzen will often get the gadget herself,and she is the one who convinces the majority of the people in the organization to also make the purchase.Suzen is a(n)______.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 38