In a SMART sales call objective, the "M" refers to the fact that the objective should:
A) manage time wisely.
B) maximize the customer's order size.
C) minimize the cost to the customer.
D) be measurable.
E) move the prospect to buy.

Question

Quizplus · Accepted Answer

The "M" in SMART objectives stands for "Measurable," meaning the goal should have concrete criteria for measuring progress and success.

In a SMART Sales Call Objective, the "M" Refers to the Fact