Loreen sells how-to books and is going on a sales call to a local bookstore. Loreen knows the purchasing policies of the store such as who makes buying decisions. Such information can be found in Loreen's:
A) sales call objective.
B) marketing plan.
C) competitive portfolio.
D) customer profile.
E) business proposition.

Question

Quizplus · Accepted Answer

The information about a store's purchasing policies and decision-makers is typically included in a customer profile, which contains detailed information about a customer's preferences, buying habits, and other relevant characteristics.

Loreen Sells How-To Books and Is Going on a Sales