In a SMART sales call objective, the "R" refers to the fact that the objective should:
A) enhance relationship building.
B) be based on marketing research.
C) relate to future customer needs.
D) create references.
E) be realistic.

Question

Quizplus · Accepted Answer

The "R" in SMART objectives stands for "Realistic," meaning the goal should be achievable given the available resources and constraints.

In a SMART Sales Call Objective, the "R" Refers to the Fact