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E marketing Study Set 1

Business

Quiz 15 :

Customer Relationship Management

Quiz 15 :

Customer Relationship Management

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When everyone in the company who touches the customer understands all aspects of the customer's relationship with the company, this is regarded as ________.
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C

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A firm using relationship marketing focuses on ________.
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B

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Individualized web portals are most often used to build relationships in the ________.
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Answer:

B

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All of the following are metrics used to assess the internet's value in delivering CRM except ________.
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CRM allows companies to leverage their resources by investing more in the ________ customers.
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Which of the following represents a major shift in current marketing practice?
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Software agents such as shopping agents and search engines ________.
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As more companies integrate customer relationship management (CRM) and supply chain management (SCM) activities ________.
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If two or more companies were to link their intranet networks for the purpose of sharing information, then they would have a(n) ________.
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Through real-time chat, forums, and email postings at its website, companies are able to ________.
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In order to keep customers from viewing their communications as spam, the firm should build relationships by ________.
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Which of the following is an advantage of connecting customers with supply chain businesses?
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________ allows marketers to monitor users' online behavior and make instantaneous and/or automatic adjustments to online promotional offers and web content.
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Which of the following is a facet of customer relationship management (CRM)?
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Using _________ firms can develop customized web pages based on visitor behavior.
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Companies obtain transactional, behavioral, and interaction data about prospects, business customers, and end customers through ________.
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Which of the following is referred to as level one of relationship marketing?
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Companies can use relationship marketing techniques to build relationships with ________.
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Social CRM means that companies must interact with customers ________.
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Important tools that aid firms in customizing products to groups of customers or individuals include ________ strategies that reside on the company's web and e-mail servers, and ________ strategies that are initiated by internet users.
Multiple Choice
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