Important tools that aid firms in customizing products to groups of customers or individuals include ________ strategies that reside on the company's web and e-mail servers, and ________ strategies that are initiated by internet users.
A) push; pull
B) pull; push
C) marketing; brochureware
D) marketing; inquiry

Question

Quizplus · Accepted Answer

Push strategies are those that the company initiates to directly send out to consumers, often based on data collected about them, which is why they reside on the company's servers. Pull strategies, on the other hand, are initiated by the consumers, typically when they seek out products or information on the internet.

Important Tools That Aid Firms in Customizing Products to Groups